Beach House Schedule (sessions to be released)

13:00 - 13:30
Location: Dentsu Aegis Network Beach House
ABInBev & Dentsu Aegis Network

Latin American Creativity: When True Social Impact is The KPI

Leading brands understand the power of purpose, not only on for impacting business results but for impacting the world as a whole. This session will explore how Dentsu Aegis Network Latin America has delivered powerful creative ideas, that are less about marketing and more about mattering, from Budweiser (Project 42), Canon (Coloring Book for the Blind) and Sanofi (Collective Biographies).

  • Ricardo Marquest, Group VP Marketing, Core and Value Brands, ABInbev
  • Rui Branquinho, Chief Creative Officer, Isobar Brazil

16:00 - 17:00
Location: Dentsu Aegis Network Beach House
Vizeum & The Drum

National identity is dead – how should brands react?

Globalisation, urbanisation and political polarisation. Three current megatrends that are driving people to identify more with their home cities than their home countries.

So how can brands prepare for a future where the demographic story is shifting?

In 80 years from now we will have a population of almost 11bn - largely in urban areas. It’s impossible to know exactly how cities will grow. But the stark fact, according to the United Nations, is that much of humanity will be young, fertile and increasingly urban. 

And as cities grow, nations will retrench and city-states will emerge. The tide of diverse, urban and hyper-connected people cannot be stopped. Are brands ready to react to this change? 

Come join The Drum and Thomas Le Thierry, Global President, Vizeum at the Dentsu Aegis Beach House and a panel of industry leaders to explore this fascinating story. And the story of the evolving city-state and its people, who are moving towards a sustainable circular economy thinking.