Beach House Schedule (sessions to be released)
13:00 - 13:30
Location: Dentsu Aegis Network Beach House
ABInBev & Dentsu Aegis Network
Latin American Creativity: When True Social Impact is The KPI
Leading brands understand the power of purpose, not only on for impacting business results but for impacting the world as a whole. This session will explore how Dentsu Aegis Network Latin America has delivered powerful creative ideas, that are less about marketing and more about mattering, from Budweiser (Project 42), Canon (Coloring Book for the Blind) and Sanofi (Collective Biographies).
- Ricardo Marquest, Group VP Marketing, Core and Value Brands, ABInbev
- Rui Branquinho, Chief Creative Officer, Isobar Brazil
16:00 - 17:00
Location: Dentsu Aegis Network Beach House
Vizeum & The Drum
National identity is dead – how should brands react?
Globalisation, urbanisation and political polarisation. Three current megatrends that are driving people to identify more with their home cities than their home countries.
So how can brands prepare for a future where the demographic story is shifting?
In 80 years from now we will have a population of almost 11bn - largely in urban areas. It’s impossible to know exactly how cities will grow. But the stark fact, according to the United Nations, is that much of humanity will be young, fertile and increasingly urban.
And as cities grow, nations will retrench and city-states will emerge. The tide of diverse, urban and hyper-connected people cannot be stopped. Are brands ready to react to this change?
Come join The Drum and Thomas Le Thierry, Global President, Vizeum at the Dentsu Aegis Beach House and a panel of industry leaders to explore this fascinating story. And the story of the evolving city-state and its people, who are moving towards a sustainable circular economy thinking.
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
dentsu X: Energia
dentsu X: IKEA
How we stopped interrupting what people were interested in and became what they were interested in
Carat: Bank of Ireland
How Bank of Ireland Became Pathfinders: Leveraging data for Customer Centric Marketing in Finance
Tuesday 18 June:
Data & creativity
Data & creativity: Data and analytics driving personalisation. Creating consumer experiences & meaningful connections.
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Wednesday 19 June:
Japan day: Innovation & technology. Driving greater client-centricity.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.
Pre-register for our 2019 Digital Society Index
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.