Carat: Vodafone X

How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.

dentsu X: IKEA

How we stopped interrupting what people were interested in and became what they were interested in

Tuesday 18 June: Data & creativity

Data & creativity: Data and analytics driving personalisation. Creating consumer experiences & meaningful connections.

Thursday 20 June: Winning in the digital economy

Winning in the digital economy: Trust, ethics & transparency.

Wednesday 19 June: Japan day

Japan day: Innovation & technology. Driving greater client-centricity.

Friday 21 June: It's a wrap

It's a wrap: Highlights from the week in Cannes.

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BWM Dentsu: Project Revoice

Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

Vizeum: GhanaPostGPS

Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions. 

dentsu X: Sberbank

dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.

Isobar: Aeronaut

Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.

Isobar & Carat: Dis-Moi Elliot

Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.

GoalKeepers17: Rallying around Global Goals

As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.

360i: Change the Picture

The #ChangeThePicture campaign focused on changing the picture of male mental health.

Malaria No More: A movement to end malaria

The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.

BC&F Dentsu: Heart Foundation

Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life. 

Isobar: General Motors

Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.

Fetch: Telegraph Media Group

Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement. 

BWM Dentsu: Qantas

Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport. 

iProspect: Eurostar

Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.