Inside Marketing

In partnership with Irish Times Media Solutions

thought leadership

This week on #InsideMarketing, Professor Byron Sharp who published the seminal “How Brands Grow” 12 years ago will join us to discuss its meteoric rise and whether its findings are still as relevant today.

Dave Winterlich, chief strategy office at Dentsu, meets Prof Byron Sharp, author of game-changing industry title, How Brands Grow: What Marketers Don’t Know.

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