This is the first year of DIG ( Dentsu Ikigai Games) coincidentally the 10th year of the event formerly known as the Carathon.

The concept of DIG Day is all about coming together as ‘one Dentsu’ and ‘one community’ (media) to give back to the wider community we live in, while having fun doing so. ​DIG day isn’t just a softball competition, it’s a mix of ‘community game’ activities that brings people together. There’s something for everyone, along with a pinch of healthy competition. 

Each year, a different Charity organisation is chosen to support and fundraise for and so far we’ve raised thousands of euros for our various charity partners.  ​DIG day is a very unique event in the calendar where our agency and media suppliers can get together to play sport, have fun and raise some much needed money for charity. Across the many years Carat and dentsu have run this event it has raised over €167,000 for charity which is an incredible achievement.

This year we have decided to split the donation money between three really worthy charities: 

  • Women’s Aid
  • Pieta

We are also supporting another charity partner FoodCloud, who have recently established a foodtruck - the FoodCloud Kitchen.


  • Women’s Aid is a leading national organisation that has been working to stop domestic violence in Ireland since 1974. They operate the 24hr National Freephone Helpline and a number of Dublin based face-face services.
  • Pieta is a free of charge therapeutic service for people who are in suicidal distress, those who engage in self-harm, and those bereaved by suicide. It first opened its doors in Lucan, County Dublin in 2006. Since then we have seen and helped over 60,000 people in suicidal distress or engaging in self-harm. Pieta now operates 20 locations across Ireland.
  • ALONE is a national organisation that enables older people to age at home. ALONE offers a range of supports and works with all older people, including those who are lonely, isolated, frail or ill, homeless, living in poverty, or are facing other difficulties.
  • Foodcloud - Dentsu has a partnership with FoodCloud, providing financial support and volunteers to the organisation. FoodCloud is a social enterprise that connects businesses that have surplus food with Charities and Community Groups that need it. Its mission is to transform surplus food into opportunities to make the world a kinder place and reduce food wastage.