Gaming has moved from the basement to the boardroom, and with an audience of 2.7 billion people - a third of the world's population! - why is it still often overlooked by marketers? Ian Mc Grath and Meabh Connellan join us on this week's episode of #InsideMarketing to discuss how esports has become a complete industry in its own right and the opportunities available to brands who want to get involved

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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