Inside Marketing

In partnership with Irish Times Media Solutions

This week on #InsideMarketing, we’re joined by Paul Dervan to discuss the importance of being brave, getting consumer research right as well as measurement and metrics.

Paul Dervan, author of Run with Foxes and chief marketing officer at the National Lottery, on why learning from mistakes is essential to develop better decision-making.

To read the related article click here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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