This week on #InsideMarketing, we’re joined by Darragh Barker, gaming consultant and strategist to discuss gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.
The gaming industry in Ireland is on the rise, with online gaming alone worth €536m. So why aren’t advertisers taking advantage of this?
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Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.