Dropping the cookie crutch thanks to Google’s 2022 phase-out doesn’t have to be all doom and gloom
Meabh Connellan, Group Strategy Director, and Eoin Murphy, Programmatic Director for dentsu discuss how digital display can and will still be effective when addressing specific users even after the death of cookies and suggest a few simple guidelines to help get us there:
- Be clear on the role of programmatic display
- Worship first party data
- Put Value on Placements
- Bring it back to context
Check out the article in the Irish Times here
Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.