Ori Zifroni
VP Strategy & Media Investment
Ori serves as VP Strategy & Media Investment at dentsu Israel, leading strategic planning, media investment, and business growth initiatives for Israeli companies expanding into global markets. He works closely with clients across B2B and B2C sectors, developing integrated media strategies that combine brand building, performance marketing, data, and emerging technologies to drive measurable business outcomes.
With extensive experience in marketing strategy and media strategy, digital marketing, and global media operations, Ori specializes in building full-funnel marketing programs across programmatic and AI Media, video, CTV, search, social, retail media, and out-of-home channels. He is particularly focused on helping technology and high-growth companies scale internationally through data-driven media strategies and customer-centric planning.
Working closely with dentsu teams across the United States, Japan, Europe, and other key markets, Ori helps connect clients with dentsu’s global capabilities, expertise, and partnerships, bringing international best practices to brands operating across regions.
Ori joined dentsu in 2021, prior to joining dentsu, Ori held strategy roles at leading agency groups in Israel, including WPP’s performance marketing agency GO and McCann, where he developed strategic planning and media expertise across a diverse portfolio of local and international brands.
Based in New York, Ori serves as a bridge between the Israeli and global dentsu organizations and is passionate about the intersection of media, technology, and innovation, and the opportunities they create for business growth.
