To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

Dentsu Consumer Navigator: Generative AI 2023

Dentsu Consumer Navigator Generative AI 2023
Published on:

Tech companies are racing to develop and deploy their own suite of generative AI-powered tools. But as tech fawns over the applications of generative AI, how are consumers responding? Our latest survey explores the excitement and apprehension of widespread AI adoption by consumers and the potential for it to be used by big brands. 

Find out more

Our latest thinking

Discover our work

See all of our work