COVID-19 represents a transformational force unprecedented in modern times. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – have a lasting impact on the ways we live, work, socialise, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information. It's vital to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for recovery.
Here we’ve gathered the latest insights, recommendations and frameworks from across the network to ensure you’re equipped to adapt, recover and grow.
Expertise, research and reports
November 19th Edition: Navigating the Rocky Road to Recovery
The fourteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
November 19th Edition: COVID-19 Recovery NavigatorAs we near the end of the year, we ask consumers to reflect on their outlook compared to the beginning of the pandemic, as well as speculate how their behaviors may change in the future. All signs ...
October 15th Edition: Navigating the Rocky Road to Recovery
The thirteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
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Insights and tips from across our network
Three key areas for brands to focus on as they navigate t...By Wim Vermeulen, Managing Director at Dentsu Consulting, Dentsu Aegis Network
Enjoying my alone time: Rethinking isolationBy Shakira Moore, Senior Planner, dentsu X
The Reality of Recovery: A Post COVID-19 World: How brand...By Aurélien Loyer, Global Strategy Manager, iProspect
Agency life working from homeBy Laura Boatman, Group Digital & Technology Director, Vizeum Sydney
Working and living alone: A survival guideBy Luz Alvarado, Business Performance Analyst at iProspect Canada
Adapting to life in lockdown and beyondBy Moira Garden, Strategy & Insight Manager at Dentsu Aegis Network Edinburgh
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