Dentsu Aegis Network acquires Innovative Digital Marketing Agency Rockett Interactive
Dentsu Aegis Network today announces that it has acquired Rockett Interactive, an innovative US-based digital marketing agency. Founded in 2004, Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.
Rockett Interactive will become part of Dentsu Aegis Network and transition towards operating as iProspect - Dentsu Aegis Network’s global digital performance agency. Rockett Interactive founder and CEO Mark Rockett will join iProspect US as Senior Vice President, Head of Attribution, reporting to Jeremy Cornfeldt, iProspect’s US President.
“This acquisition is another important step forward in the continued growth and breadth of Dentsu Aegis Network in the US,” said Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. “Rockett Interactive’s services complement our vision of innovating the way brands are built, and this acquisition is strategically aligned with our desire to increase iProspect’s data analytics and attribution modelling capability.”
“In today’s convergent world, every screen can become a transaction point. For performance marketing to drive results you must have total visibility into both your client’s business and the complexity around the consumer journey. The acquisition of Rockett Interactive builds on the expanded scale and category expertise iProspect now has with the recent acquisition of Covario, and adds important attribution expertise and a service model that enables us to holistically understand the impact a client’s media spending has on consumer behaviours not directly connected to a sale,” said Jeremy Cornfeldt, President, iProspect US.
“At Rockett Interactive, we've built our culture and standards on excellence, focus, the science of our work, and valuing client relationships. We are excited to be part of the Dentsu Aegis Network as a whole and are looking forward to integrating and scaling our attribution expertise within iProspect. Their broad array of service offerings, coupled with iProspect’s thirst for actionable insights, make this acquisition an exceptional fit. We have found a great home for our agency team and our clients,” added Mark Rockett, founder and CEO, Rockett Interactive.
Financial terms of the transaction were not disclosed.
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For further information contact:
Communications Director, Americas
T: +1 646-742-5029
Global Director of Communications
T: +44 7920 492400
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
About Rockett Interactive
Rockett Interactive is a digital advertising agency that wields advanced and proprietary attribution and analytics methodology to bring our clients resounding success. We provide strategic planning, search engine marketing and display advertising, as well as creative services, in addition to our attribution modelling and in-depth analytics. By serving and tracking all our clients’ digital efforts through a single source we deliver measurable value. We save our clients’ money by eliminating overpayment and we grant full insight into the conversion journey. In turn, this insight provides true understanding of how all digital channels are working by themselves and in concert with one another, allowing the ability to market in a truly holistic fashion. Since 2004, we have taken pride in the exceptional level of quality we offer and we value the important partnerships we forge with all our clients.