#procurecon2019

The digital economy is changing the rules of business and marketers now find themselves operating at the intersection of data, technology and marketing capabilities.

Brands are responding to these changes in very different ways, with significant implications for the way agency services are procured.

It’s no longer the case that marketing owns growth, while procurement provides the tools and services at the lowest possible cost.  Instead, collectively, we need to answer a different question: how do we procure growth?