Fractal Ink helps financial institutions consult, design, and build scalable, customer-centric digital experiences that drive engagement, trust, and business growth — from strategy to execution
The Digital Experience Gap in Financial Services
NBFCs face structural barriers that prevent them from delivering the seamless, trusted experiences modern customers expect.
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Complex Customer Journeys
Multi-step processes create friction and abandonment.
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Low Application Completion
Drop-offs at critical conversion points erode revenue.
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Fragmented Digital Experiences
Inconsistent touchpoints undermine trust and brand equity.
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Rising Acquisition Costs
Poor experiences inflate CAC and suppress lifetime value
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Regulatory Constraints
Compliance requirements complicate digital innovation.
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Legacy Platform Limitations
Aging infrastructure slows product launches and iteration.
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Inconsistent Cross-Channel Experiences
Disconnected web, mobile, and branch journeys create customer confusion.
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Slow Product Launches
Lengthy development cycles delay time-to-market for new offerings.
Experience Is the New Competitive Advantage
Leading NBFCs are outperforming peers by investing in experience-led transformation, not just technology upgrades.
End-to-End Experience Transformation
Fractal Ink delivers the full spectrum of experience capabilities — from strategic consulting to scalable design systems — purpose-built for BFSI complexity.
Built for Financial Services Complexity
Fractal Ink brings deep domain expertise across the BFSI landscape — understanding the regulatory, trust, and security demands unique to financial services.
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Years of digital consulting
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End-to-end transformation programs across financial services.
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Experience specialists - dedicated designers, researchers, and strategists.
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Technology experts backed by Dentsu's enterprise engineering capability.
🏆 Three-Time Great Indian BFSI Awards Winner — Recognized in 2022, 2023, and 2025 for excellence in digital experience transformation.
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Customer Engagement
Typical improvement in digital engagement post transformation.
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Digital Adoption
Increase in active digital users following experience redesign.
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Customer Friction
Reduction in support queries and process abandonment.
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Application Completion
Improvement in loan and account application completion rates.
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Onboarding Time
Reduction in time-to-activate for new customers.
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Customer Satisfaction
Improvement in CSAT and NPS scores post-experience overhaul
Beyond Design. Built for Scale.
Fractal Ink doesn't just deliver projects — we build the foundations for sustained experience excellence across your entire digital ecosystem.
Have a question for our team?
Let's explore how experience-led transformation can help your organization improve engagement, trust, and growth.