Merkle unveils 2024 Customer Experience Imperatives research report

Dentsu India - Merkle unveils 2024 Customer Experience Imperatives research report

Global research offers insights into how consumers engage with and experience brands. 

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its

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Our latest news releases

Account Win Release

Motorola India Appoints Dentsu Creative As Creative Partner

Agency will manage mainline and digital duties for the brand… Motorola - a leading brand in the 5G smartphone market in India, has appointed Dentsu Creative India as its creative agency. The agency...
Account Win Release

Dentsu Creative India Bags Digital Mandate For Sony Enter...

Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campa...
Appointment Release

Dentsu Creative India Appoints Nikhil Kumar As Managing P...

Dentsu Creative, the creative agency network of dentsu India, has announced the appointment of Nikhil Kumar as Managing Partner (West).  As per the mandate, Nikhil will be responsible for leading t...
Account Release

BharatBenz Onboards dentsu India as its Integrated Commun...

Dentsu Creative and dentsu X to handle the brand's creative and media duties respectively…  BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and ...
Appointment Release

Dentsu Appoints Sujit Vaidya as Chief Financial Officer F...

Advancing Financial Leadership for Transformative Growth…  Dentsu has announced the appointment of Sujit Vaidya as the Chief Financial Officer (CFO) for South Asia, effective December 1, 2023.  In ...
Division Launch Release

Dentsu India Designs Future-Ready Performance Marketing P...

Elevates Nilesh Gohil as CEO Sokrati & President - Performance Practice; Vinod Thadani continues as CGO, Media & CEO iProspect… As part of its vision to deliver ‘What's Next’ for its client...
Annual Initiative Release

Dentsu India continues its contribution towards Social Re...

Commemorates the 7th edition of its annual global volunteering event… Dentsu India recently marked yet another milestone on its path to sustainability by celebrating the latest edition of its flags...
Appointment Release

Posterscope India appoints Pallavi Patil as Vice Presiden...

Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as Vice President - Strategy. In her new role, Pallavi will focus on delivering a fresh pers...
Tool Launch Release

Dentsu India Launches Dentsu Intelligence Dashboard (DID)

An industry-first competitive media insight tool…  Today, the media analysis setup used by planners is limited to API (Application Programming Interface) integration, compelling them to manually se...
Account Win Release

Welspun Appoints dentsu X as its Partner for Integrated M...

Leveraging dentsu network’s best-in-class tech and data-driven media solutions to deliver business outcomes  Welspun - a global leader in home textiles, has awarded its media duties to dentsu X – t...
Campaign Release

SONY MARATHI PARTNERS WITH POSTERSCOPE INDIA TO PROMOTE I...

Sony Marathi – a premium entertainment channel, partnered with Posterscope, to launch a campaign for its latest show titled ‘Rani Mi Honar’. The campaign aimed to create awareness around the show u...
Appointment Release

DENTSU CREATIVE India’s Strategy Team Grows Stronger With...

DENTSU CREATIVE India continues to reinvent the boundaries of excellence with the appointment of Shweta Khosla and Punit Singh as Executive Vice President (EVP) – Strategy & Planning. In their ...
Appointment Release

DENTSU CREATIVE India Appoints Manzoor Alam as Executive ...

DENTSU CREATIVE India has announced the appointment of Manzoor Alam as Executive Creative Director (ECD). He will report into Joy Mohanty, Chief Creative Officer - North, DENTSU CREATIVE India.  As...
Account Win

DENTSU CREATIVE India Wins Social Media Management Duties...

DENTSU CREATIVE India has won the Social Media Management mandate for Dailyhunt's new and engaging short-form news feed - Xpresso. The account was won following a multi-agency pitch and will be ser...
Appointment Release

dentsu X India appoints Jose Leon as Chief Executive Officer

dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will report to Anita Kotwani, CEO Media, South Asia, dentsu.  Jose will...
Appointment Release

DENTSU CREATIVE India on-boards Surjo Dutt as Chief Creat...

DENTSU CREATIVE India has announced the appointment of Surjo Dutt as the CCO (Chief Creative Officer) for the West & South regions, effective from September 1, 2023.   As per the mandate, Surjo...
Campaign Release

Carlsberg Group selects iProspect, a dentsu company, as n...

The Carlsberg Group has announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets. Following an ext...
Campaign Release

Tata 1mg Labs Unveils ‘Trust What You See’ Campaign

Campaign focuses on the brand’s core values: Trust, Transparency, Quality & Expertise Tata 1mg Labs – a leading diagnostics chain of pathology labs, in association with dentsu X India, has laun...
Appointment Release

Carat appoints Sanchayeeta Verma as CEO India

Takes another stride towards the agency's 'Redefining Media' growth story…  Carat India, the media agency from the house of dentsu, has announced the appointment of Sanchayeeta Verma as Chief Execu...
Account Win Release

Berger Paints awards its Media account to dentsu X

Agency to drive strategy & growth for the India market... Berger Paints, a paint major in India and among the frontrunners in the paints & coatings industry globally has awarded its media m...
Campaign Release

Vedantu & DENTSU CREATIVE India Launch The Everything Boo...

Education is the foundation of a better future; however, the availability of quality education remains a significant challenge for 80% of children attending rural schools in India. The absence of r...
Campaign Release

Kotak Life & iProspect partner with Vserv AudiencePro to ...

Unlock 2X higher Engagement Rate Life insurance despite being a must-have financial instrument and a great option for income tax savings is still one of the lowest-penetrated categories. It is ofte...
Account Win Release

Aditya Birla Capital Appoints DENTSU CREATIVE India As It...

Aditya Birla Capital (ABC) - one of India's prominent financial institutions from the Aditya Birla Group, has appointed DENTSU CREATIVE India as its Lead Brand Communications Agency. The account wi...
Campaign Release

Mortein And DENTSU CREATIVE India Conceptualize ‘Suraksha...

Turning an old tradition of ‘teeka’ to fight the contemporary evil, malaria Reckitt’s household insecticide brand, Mortein and DENTSU CREATIVE India came together to unveil their new initiative ‘Su...
Campaign Release

VLCC & DENTSU CREATIVE India’s New Campaign Encourages Pe...

VLCC, in partnership with DENTSU CREATIVE India, has launched its latest campaign titled #AbDhoopKyaRokegi. The campaign intends to instill confidence in individuals to face the sun with the help o...
Campaign Release

Bajaj Allianz GIC & DENTSU CREATIVE India's New Campaign ...

With the COVID-19 pandemic bringing health insurance to the forefront, Bajaj Allianz General Insurance (GIC) and DENTSU CREATIVE India have launched their new campaign titled ‘Kum Padega’. The camp...
Appointment Release

Dentsu Appoints Ashish Khanna as Global CEO, Dentsu Globa...

Industry veteran joins to build globally distributed networked talent capability Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally netw...
Elevation Release

Dentsu Revitalises Leadership Bench in India with Promoti...

Dentsu India today announces the promotion of Anita Kotwani to CEO Media, South Asia, dentsu. In her expanded role Anita will lead all dentsu’s Media businesses across South Asia including Carat, i...
Appointment Release

Harsha Razdan appointed CEO, South Asia, dentsu

Dentsu Asia Pacific today announces the appointment of Harsha Razdan as CEO, South Asia, dentsu effective 1 May 2023.  “India has been through the most profound and impressive digital transformatio...
Award Release

Dentsu India leads Google Automation Challenge

Crowned as the #1 agency in India Dentsu India has once again established its digital technology prowess by securing first place in the prestigious Google Automation Challenge. The network competed...
Report Release

Dentsu India & Digital Behavior Initiative At IIT Delhi L...

‘XR technologies will revolutionise businesses & enhance consumer experience in India’, says report  Dentsu India has released its latest research report titled 'Adoption of XR technology in In...
Appointment Release

Dentsu India Appoints Sapna Arora As Chief Client Officer

To accelerate growth and solutions for the clients  Dentsu India further bolsters its leadership team with the appointment of Sapna Arora as Chief Client Officer (CCO).  In this role, Sapna will co...
Campaign Release

McCain Foods India & dentsu X launched #FreezerMeMcCainGh...

Campaign garners 100Mn impressions... McCain Foods India - a leading frozen food brand, in association with dentsu X India, launched the ‘McCain Ka Karishma’ campaign. The campaign offered consumer...
Account Release

Dentsu India wins integrated media mandate for Hero MotoC...

Dentsu India has won the integrated media mandate for Vida - the emerging mobility brand from Hero MotoCorp. The account was won following a multi-agency pitch and will be serviced from the network...
Campaign Release

Uber & Dentsu Creative India Bring The Realities Behind W...

Campaign encourages soon-to-wed couples to take a Rental Health Day together… Uber Rentals - in association with DENTSU CREATIVE India, has launched its latest campaign for the wedding season, shed...
Appointment Release

Dentsu Gaming Report India 2022 – ‘For the Game’

Link to the report.. Anita Kotwani, Chief Executive Officer, Carat India & Lead, Dentsu Gaming: “Gaming's growing cultural impact, combined with the promise of the metaverse, has generated endl...
Appointment Release

Dentsu appoints Unmesh Pawar as Chief People Officer for ...

Accelerates ambition to become a future-ready, people-focused organization in a fast-moving economy Speeding up its growth journey, dentsu has strengthened its leadership team with the appointment ...
Campaign Release

Posterscope India & Pepperfry amplify India’s first ‘Meme...

Posterscope India, dentsu India’s location specialist agency, executed its latest OOH (out-of-home) campaign for Pepperfry. Titled, ‘Pepperfry MemeSuperstars’, the campaign is India’s first MEMEVER...
Campaign Release

Carat India & Pass Pass Pulse Launch Content-Tech Integra...

Carat India, in association with DS Group’s Pass Pass Pulse Candy, launched a content-tech integrated campaign, ‘Pulse Ka Pandal’. The first-of-its-kind campaign brought together festive revellers ...
Campaign Release

DENTSU CREATIVE India Launches ‘A Honda Goes Beyond’ Camp...

DENTSU CREATIVE India has launched a fresh campaign for the leading premium car manufacturer, Honda Cars India. Titled ‘A Honda Goes Beyond’, the campaign aims to connect with brand enthusiasts and...
Appointment Release

DENTSU CREATIVE India Strengthens Its Creative Team In Th...

Appoints Dalip Daniel & Tulika Seth as Group Executive Creative Director & Group Creative Director, respectively…  DENTSU CREATIVE India has continued to bolster its creative team with the ...
Report Release

DENTSU CREATIVE releases the results of its annual survey...

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and ...
Elevation Release

Benny Augustine Is Chief Operating Officer, DENTSU CREATI...

DENTSU CREATIVE India, the creative network designed to transform brands and businesses through the power of ‘Modern Creativity’, has elevated Benny Augustine to the role of Chief Operating Officer...
Campaign Release

Joy Mohanty Joins DENTSU CREATIVE India As Chief Creative...

DENTSU CREATIVE India has announced the appointment of Joy Mohanty as its Chief Creative Officer. He will report into Ajay Gahlaut, Group Chief Creative Officer, DENTSU CREATIVE. Joy will be instru...
Campaign Release

DENTSU CREATIVE India Launches New Campaign For Panasonic...

Campaign urges consumers to get smarter in a quirky way… With the entire world switching to smarter technologies, it is time for the process of washing clothes to become smarter too. Keeping this i...
Account Release

Carat India wins TimesPro’s integrated media mandate

Carat, the media agency from dentsu India, has won the media mandate for TimesPro, an award-winning Higher EdTech initiative of the Times of India Group. The account was won following a multi-agenc...
Campaign Release

Dentsu Creative’s latest innovation in partnership with T...

Mumbai suffers from chronic waterlogging year after year, the city’s insufficient drainage system is the main reason for the floods. Waterlogging reduces the visibility of open manholes which becom...
Account Release

Dentsu Webchutney Wins Digital Mandate for MakeMyTrip

Dentsu Webchutney - the digital creative agency from DENTSU CREATIVE India, has won the digital mandate for MakeMyTrip - India’s leading online travel company. The account was won following a multi...
Appointment Release

DENTSU CREATIVE India Appoints Ajeet Shukla as Group Exec...

DENTSU CREATIVE India has further strengthened its creative prowess with the appointment of Ajeet Shukla as Group Executive Creative Director. He will report into Aalap Desai, Chief Creative Office...
Appointment Release

Dentsu India on-boards Bhasker Jaiswal as Chief Operation...

Dentsu India announces the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Of...
Appointment Release

DENTSU CREATIVE India Appoints Sumeer Mathur as Chief Str...

Appoints Sumeer Mathur as Chief Strategy Officer… Off the back of its recent record-breaking success at the Cannes Lions International Festival of Creativity, DENTSU CREATIVE India bolsters the str...
Report Release

The use of UPI and e-wallets witness significant growth: ...

WATConsult, the globally awarded hybrid digital agency from Dentsu Creative India, has released the latest issue of its monthly WATPapers. Titled ‘Digital Transactions in India’, the report is by W...
Campaign Release

Vedantu & Isobar India Launch ‘Project Stream School’ in ...

An experiment that enables students to access quality education…  In India, 65% of the children study in rural schools, and 95% of them struggle to achieve their dreams as they don’t have access to...
Account Release

iProspect India wins digital mandate for Monster.com

Iprospect, the digital-first end-to-end media agency from dentsu India, has won the digital mandate for multiple countries of the leading online career and recruitment resource - Monster.com. The a...
Account Release

WATConsult wins ORM and Social Listening Mandate for OLX ...

WATConsult, the globally awarded hybrid digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for India's biggest digital automotive so...
Account Release

Dentsu X India wins integrated media mandate for Tata 1mg

Dentsu X, the media agency from dentsu India, has won the media mandate for Tata 1mg - India's largest digital healthcare platform. The account will be serviced from the agency’s Gurugram office. A...
Appointment Release

Dentsu Creative India appoints Sudhir Das as Executive Cr...

Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and dentsuMB...
Recognition Release

RECMA: dentsu X retains Top Spot; leads 3-YEAR Growth wit...

Dentsu X, iProspect, Carat amongst the fastest-growing agencies in India... Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the latest R...
Report Release

Online advertisements influence 55% of health insurance b...

WATConsult, the globally awarded hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled ‘Consumer’s outlook towards health insurance’, the repo...
Event Release

Dentsu India celebrates the 6th edition of ‘One Day for C...

‘One Day For Change’ is a key component of dentsu international’s social commitment. Stakeholders across geographies are all encouraged to step forward and commit their time and energy to effect th...
Division Release

Dentsu International Introduces 'Dentsu Creative'

Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of Dentsu Creative, dentsu’s global creative network, at Cannes Lions.  Designed to unify and ac...
Appointment Release

Dentsu Creative group India appoints Anu Gulati as Execut...

Dentsu Creative group India appoints Anu Gulati as Executive Creative Director  In her new role, Anu will work with the group’s key talents to further drive and strengthen the network’s creative ca...
Campaign Release

The Indian Express & Isobar India launch ‘News Beyond Views’

A modern-day solution for stories that get covered but remain undiscovered…  When we browse the news, we tend to consume propaganda, gossip, and spicy scoops. Even though 1/6th of our day goes into...
Account Release

Carat India wins media mandate for Croma

The agency will handle media strategy and buying rights for India’s leading and trusted omni-channel consumer durables and electronics… Carat, the media agency from dentsu India, has bagged the med...
Campaign Release

Taproot Dentsu & Cipla Health get Ayushmann Khurrana Ener...

Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new television commercial, featuring its brand ambassador, Bollywood star - ...
Appointment Release

Carat India appoints Vasim Rakhangi as Associate Vice Pre...

Further strengthening its leadership team, Carat India, the media agency from the house of dentsu India, has appointed Vasim Rakhangi as Associate Vice President - Strategy for North and East. With...
Appointment Release

Dentsu appoints Saagar Sethi to lead Amplifi in India

Dentsu India announces the appointment of Saagar Sethi as the President of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media l...
Report Release

Hyperlocal Economy to Flourish in India: WATInsights

WATConsult’s research division, Recogn, unveils the 5th report of WATInsights - Digital commerce series WATConsult, an Isobar Company and the globally awarded hybrid digital agency from dentsu Indi...
Campaign Release

Ozone & Dentsu Impact launch their latest campaign, ‘Hum ...

Campaign depicts real Indian kitchens with real Indian problems  Ozone, in partnership with Dentsu Impact, has launched its latest campaign, ‘Hum Sab Sambhal Lenge’. While most German kitchen hardw...
Campaign Release

Dentsu Impact Captures The Boundless Spirit Of Motherhood...

Dentsu Impact - a dentsuMB Company and the creative agency from dentsu India, in partnership with Hindustan Times, has captured the unwavering and boundless ethos of motherhood in its latest campai...
Campaign Release

iProspect India & BIBA’s latest Mother’s Day Campaign urg...

Film is an ode to all mothers who build a safe & fulfilling environment for their families BIBA - the leading Indian wear brand, in partnership with iProspect India, has launched a powerful dig...
Campaign Release

Sony Pictures Television India & Isobar make Spider-Man f...

Sony Pictures Television India and Isobar, the creative experience agency from dentsu India, have launched a campaign to give the audience an experience of the Multiverse, a physics theory that is ...
Account Win

WATConsult wins Creative & Social Media Mandate for CarDekho

WATConsult, an Isobar company and the globally awarded hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India's biggest digital automotive sol...
Award Release

The One Show 2022: Dentsu Webchutney dominates the show

Dentsu Webchutney, a dentsuMB company and the digital creative agency from dentsu Creative group India, has once again demonstrated creative excellence with its outstanding performance at ‘The One ...
Campaign Release

WATConsult partners with Quartile for Sebamed’s Amazon Ads

Searching for products and finding the best results on Amazon is a child’s play these days. However, brands often resort to a focused keyword strategy to appear at the top search results on Amazon....
Campaign Release

Isobar India group Launches a Unique Upskilling Women-For...

A recent study done on the businesses of India has found that businesses owned by women entrepreneurs are likely to witness a growth of 90% over the next 5 years. In addition to that, around 80% of...
Campaign Release

Gaana introduces Big FM’s ‘Dhun Workout’ playlist on the app

Improving lung health is now only a playlist away This World Health Day, Radio network BIG FM, in partnership with WATConsult, an Isobar company & the globally awarded hybrid digital agency fro...
Campaign Release

Global eSports, Isobar India group recreate Cricket World...

In November 2020, Afghanistan announced its official Women’s Cricket team – a first in its history. For a country ravaged by war and conservatism, this was a path-breaking achievement for the sport...
Appointment Release

Carat India appoints Megha Jain as Vice President – Plann...

Carat India, the media agency from the house of dentsu India, has appointed Megha Jain as Vice President - Planning, South. She will report into Anita Kotwani, CEO, Carat India.   As per the mandat...
Appointment Release

Carat India appoints Sayami Podder as Associate Vice Pres...

Carat India, the media agency from the house of dentsu India, has appointed Sayami Podder as Associate Vice President (AVP) - Strategy. In her new role, Sayami will be spearheading strategic thinki...
Appointment Release

Dentsu India names Arjuna Gaur as Chief Creative Officer ...

Dentsu India has announced the appointment of Arjuna Gaur as Chief Creative Officer (CCO), Dentsu Webchutney & dentsuMB. Dentsu Webchutney & dentsuMB are part of dentsu Creative India that ...
Account Win

Dentsu X wins digital media mandate for Dabur India

Dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.   Commenting on the new mandate, Rajiv Dubey...
Campaign Release

Scaler & Isobar India team up with Bhadipa for the bigges...

Championing regional content with engaging storytelling on digital media Scaler, one of the fastest-growing tech upskilling startups, in collaboration with Isobar, the creative experience agency fr...
Report Release

The number of voice commerce shoppers is expected to reac...

WATConsult’s research division, Recogn, unveils the 4th report of WATInsights - Digital commerce series   WATConsult, an Isobar Company & the globally awarded hybrid digital agency from dentsu ...