HDFC ERGO & Posterscope Reinvent Everyday Spaces into Brand Experiences

HDFC ERGO General Insurance, in partnership with Posterscope India, has introduced a unique campaign that seamlessly integrates the brand into the rhythm of Mumbai’s everyday life. By transforming daily travel stops into larger-than-life reminders of security, trust, and presence, the campaign connects with people where it matters most- on their daily journeys. 

Executed by Posterscope India, the Out-of-Home (OOH) specialist agency from dentsu India, the campaign ensured the brand becomes a familiar and trusted presence for thousands of commuters every day. With its premium stretch, high office-goer traffic, and long dwell time, the agency identified Airport Road Metro Station as the ideal canvas.

Outdoor formats, such as bus queue shelters around Airport Road station, transform ordinary waiting spots into brand touchpoints - building recall not through a single glance, but through consistent daily reinforcement. 

Speaking on the initiative, Imtiyaz Vilatra, CEO, Posterscope India said, "This campaign is about being where people are, every single day. Branding the Airport Road Metro Station is not just about scale, it is about connection. Thousands of commuters pass through this stretch, and for the next three years, HDFC ERGO will travel with them, becoming a familiar part of their daily routine. At Posterscope India, we always view OOH not just as advertising, but as a way to naturally integrate brands into people’s lives."