Maybelline And Posterscope Illuminate Mumbai With Colossal Bubble Mascara Launch

Maybelline New York, world’s number one makeup brand, in collaboration with Posterscope India, gave Mumbai a night to remember with the launch of its Colossal Bubble Mascara. Known for its bold yellow packaging and promise of bubble-volume lashes, the mascara was unveiled in true Maybelline style - disruptive, playful, and impossible to ignore. 

With Gen Z and young urban audiences at its core, Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, brought the campaign to life with the objective of creating an immersive, buzz-worthy moment that captured the city’s energy.

Posterscope transformed the Bandra-Worli Sea Link into a colossal stage through dazzling 3D projection mapping. The iconic landmark lit up in bright yellow with floating bubbles and dynamic visuals - a striking reflection of Maybelline’s newest innovation. Powered by high-lumen projection systems, motion graphics, and precision lighting, the activation turned technology into art and the Sea Link into Maybelline’s canvas.

Imtiyaz Vilatra, CEO, Posterscope India said, “Maybelline has always stood for boldness and self-expression, and this campaign brought that to life in the most spectacular way. We wanted people to look up, be surprised, and carry that energy with them and turn the launch into a youthful, unforgettable moment for Mumbai.”