Dentsu Creative Isobar Bets Big On New-Age Transformative Creativity With New Hires

Appoints Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors…  

Dentsu Creative Isobar has announced the appointment of Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors. This leadership appointment reinforces the agency’s commitment to creativity that transcends boundaries, resonates across every layer of India, and empowers brands to grow in ways that are culturally rich, commercially meaningful, and spectacularly ambitious. 

Reporting to Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar, Dhruv and Zubin will spearhead the agency’s creative vision for a rapidly growing portfolio of ambitious brands. Their mandate is to craft culturally rooted, business-driving, and emotionally resonant campaigns that speak to modern India while celebrating the traditions, ethos, and vibrancy of Bharat. 

Dhruv joins from DDB Mudra, where he turned the North office into a powerhouse of creative excellence. He has built campaigns that are not just award-winning, but culturally iconic - from McDonald’s and Royal Enfield to Kent RO and DLF Mall of India. His work has consistently blended innovation with tangible business impact, creating moments that linger in popular culture and in the minds of millions of Indians. Recognized at Adfest, The Abbys, and Kyoorius, Dhruv has proven that creative storytelling can drive both emotion and commerce. 

Zubin returns to dentsu, bringing a decade of pioneering work that has turned brands into cultural landmarks. From crafting internet sensations for Swiggy, Flipkart, Airtel, ITC, and global giants like Google and Facebook, to transforming Ola Electric into India’s #1 EV brand, Zubin’s work is a masterclass in blending strategy, storytelling, and cultural resonance. His work has won Cannes Lions, Spikes Asia Grand Prix, Kyoorius Black Elephant, and he remains a force shaping the conversation around modern Indian creativity.

Speaking on the appointments, Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar said, "For the last year and a half, we have been doing a lot of hiring for Dentsu Creative Isobar. Now that the bottom and middle levels of our structure are solidly in place, it's time to crown the top of this creative pyramid. I can't think of anyone better than Dhruv and Zubin to lead the rest of the team. Zubin is an award winning creative who is an expert at new age creativity and Dhruv is an excellent leader who possesses the experience and a vast portfolio of highly successful campaigns under his belt. After these hires, I'm very excited about our future. We're in the fight and gunning for greatness."

 Dhruv Tiwari added, “I’m here to stir things up - to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.” 

Zubin Jauhari commented, “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about - all while having a ton of fun doing it.”

Sahil Shah, Chief Executive Officer, Dentsu Creative Isobar said, “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150+ creatives, they will help Dentsu Creative Isobar craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder. 

Together, Dhruv and Zubin embody new-age creativity that fuses cultural insight with bold ambition. They will shape campaigns that capture India’s dynamic energy, reflect its diversity, and help brands connect meaningfully across every market. At Dentsu Creative Isobar, they will harness technology to amplify culture, content to drive influence, and deliver transformative work that resonates locally while setting benchmarks globally. This vision aligns seamlessly with Dentsu Creative’s global mission - creating work that elevates brands while generating meaningful impact for both society and business.