Papa Johns India Appoints Dentsu As Integrated Agency Partner

The account was awarded after a multi-agency pitch and will be managed from dentsu’s Bengaluru office. 

Dentsu has been appointed as the integrated agency partner for Creative, Media, and PR for Papa Johns India following a competitive multi-agency pitch. With its restaurants set to open soon in Bengaluru, India, the pizza giant is set to bring their iconic ‘Better Ingredients. Better Pizza.’ promise to local customers.

To support this vision, dentsu will spearhead the end-to-end communications strategy through a unified, multi-agency approach. Dentsu Creative Webchutney will lead the creative strategy, brand identity, and campaign development; iProspect will drive a digital-first media strategy and performance marketing; Posterscope will strengthen out-of-home and on-ground presence; and Dentsu Creative PR will enhance brand reputation through earned media, influencer engagement, and reputation management.

“We are excited to welcome dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza. We are confident this partnership will help us connect with customers and grow Papa Johns in India,” said Tapan Vaidya, Group CEO, PJP Investments Group, Master Franchisee in India.

Speaking on the win, Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney added, “We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident that this was more than a pizza launch - it was about bringing a global icon into a whole new cultural conversation. That is the kind of challenge we thrive on - fresh ideas, bold storytelling, and a topping of new narratives that will redefine the pizza category in India.” 

About Papa Johns:

Papa John’s International, Inc. (Nasdaq: PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using high-quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa Johns tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is co-headquartered in Atlanta, Ga. and Louisville, Ky. and is the world’s third-largest pizza delivery company with approximately 6,000 restaurants in approximately 50 countries and territories. For more information about the Company or to order pizza online, visit www.papajohns.com or download the Papa Johns mobile app for iOS or Android. 

About dentsu:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 110 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society. 

Dentsu, Innovating to Impact.