Dentsu has elevated Surjo Dutt to Chief Executive Officer of Dentsu Creative Webchutney, adding the role to his existing position as Chief Creative Officer. He will continue to report to Amit Wadhwa, CEO South, Dentsu Creative and Media Brands.

At a moment when industry conversation is dominated by artificial intelligence, dentsu is doubling down on a conviction it has long held - that human imagination, amplified by technology, remains the strongest driver of modern business. As Indian marketing grows more complex, the network is bringing its media, data, technology, CXM and commerce capabilities into closer alignment, with transformative creative thinking as the connective force.

Dentsu Creative Webchutney - one of India's most awarded and culturally resonant creative agencies - will anchor that ambition within India, alongside Dentsu Creative Isobar and Dentsu Creative PR. The elevation also aligns the agency with Dentsu Creative’s global proposition of Transformative Creativity, the differentiating force through which the network drives impact across 145+ countries.

In his expanded role, Surjo will be responsible for driving the agency's next phase of creative and commercial growth - deepening client partnerships, building on Dentsu Creative Webchutney's legacy of culturally influential work, and future-proofing the agency's creative product in an increasingly AI-augmented landscape. He will also play a central role in attracting and nurturing talent, and in strengthening the agency's position as India's most creatively ambitious offering within the dentsu network.

This transition also marks a new chapter for Indrajeet Mookherjee, the outgoing CEO, who steps into the role of President - Integrated Client Management for South clients at dentsu.

Harsha Razdan, CEO, South Asia, dentsu said, “The most powerful ideas are born from curiosity - from people who are never satisfied with what already exists. That spirit has always lived inside Dentsu Creative Webchutney. Technology, including AI, will give us new speed, new scale and new possibilities. But imagination, empathy and original thought will always remain deeply human qualities. The ideas that truly touch people and stay with them come from the heart and mind of human beings. Surjo’s role now is to nurture that spirit further and help the agency reach new heights by bringing together the power of human imagination and artificial intelligence.”

Amit Wadhwa added, “A creative person helming our largest creative agency in India says everything about where we stand. Surjo brings rare instinct, range and craft, and a leadership style that draws the best out of people. As we enter the next phase of growth, creativity is firmly at the centre of how we plan to win.”

On his elevation, Surjo Dutt commented, “The kind of openness, optimism, and kindness I have found at Dentsu Creative Webchutney in my 3 years here has been truly humbling. With over 70 brands across every category conceivable and more than 400 people across multiple geographies, Dentsu Creative Webchutney is a powerhouse of creativity and human potential that I am privileged to be a part of. The only way I know to lead is with love, empathy and laughter and I look forward to rolling up my sleeves and wading right in to our next amazing chapter.”

This announcement marks the beginning of a broader story dentsu will tell over the coming months - one that will spotlight the work, the talent and the craft defining its creativity-led growth strategy in India.