dentsu India Team

International Women's Day is more than just speeches and seriousness; it's an opportunity to revel in the brilliance of the women in our lives and within ourselves. And what better way to do so than by indulging in a bit of fashion fun?

Enter Red mini skirt—an iconic piece that has graced the streets since its surge in popularity during the 60s, symbolizing women taking charge and proudly declaring, "We can wear what we want!" Today, that message remains as powerful as ever. Why red? It's the color of confidence, oozing a sense of fierceness. It’s your superhero cape for your wardrobe.

But here's the thing, fashion isn't about following strict rules. The red mini is a symbol, for sure, but it's a symbol you can bend and twist to fit your own style.

Love the mini? Throw on a graphic tee and some sneakers for a chill vibe. Feeling powerful? Pair it with a blazer and conquer your day.  Not in the mood for a mini? Rock a jumpsuit, a flowy dress, a Sari or salwar kameez, or your favorite jeans whatever makes you feel like the awesome woman you are!

Women's Day is about celebrating YOU. But celebrate it in Style Every Day.

It's about having the freedom to choose who you want to be, how you want to express yourself. Let your outfit be a reflection of your inner strength, your creativity, and the incredible woman each one of you is. So, if the red mini-skirt makes you feel fantastic, wear it with pride. But if a cozy pair of sweats is more your style, rock those too!

Here are some other ways to celebrate WOMEN with a fashion twist:

  • Support women who rock: Promote designers and brands run by amazing women.
  • Thrift like a boss: Give pre-loved clothes a new life and be kind to the planet.
  • Rep your heritage: Wear something that reflects your culture and background.

Remember, fashion is a powerful tool for expressing your identity to the world.

Now go out there and celebrate Women, Today and Everyday!

(Amita Srivastava, Vice President – West, Carat India)