Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • Dentsu India
    • Our agencies
    • Our leadership
  • Our work
  • Insights
    • Our latest thinking
    • Interviews & Columns
  • Solutions
  • News
  • Careers
  • Contact Us

Download Report

The Bharatiya Consumer

This report explores India’s vibrant consumer landscape, driven by a youthful demographic under 40 fuelling dynamic market trends. Gen Z favours frequent, small transactions, while Gen Y and Gen X emphasize higher-value purchases. Gender-based shopping patterns, spending shifts across town classes, and the role of smartphone ownership are highlighted. Key category contributions show Gen Z leading in indulgences like food and retail, Gen Y in entertainment and commuting, and Gen X in financial services and healthcare.

The Bharatiya Consumer

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy policy
  • Terms and Conditions
  • Cookies
  • Our Policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.