Anita Kotwani

CEO, Media South Asia, dentsu

A visionary with extensive expertise in the media industry, Anita Kotwani boasts a career spanning over two decades. Her dedication to adapting to the ever-changing media landscape, coupled with strategic thinking, a strong work ethic, and a commitment to fostering robust relationships, establishes her as the charismatic leader she is. Anita staunchly adheres to the principles of 4DX - 4 Disciplines of Execution, drawing inspiration from its captivating philosophy: 'Strategy Without Execution is Hallucination'.

As CEO, Media South Asia, dentsu, Anita oversees Carat, iProspect, dentsu X, Posterscope, and the media investment arm - Amplifi. Collaborating closely with global leadership teams, she orchestrates end-to-end digital-first media solutions for clients. Notably, Anita also spearheads the gaming practice for the network in India and has launched the Indianized version of the global gaming audience report for the Indian audience in partnership with MGEN Gaming.

As a future-focused leader, Anita is dedicated to advancing digital transformation and innovation within the organization. Under her leadership, the team consistently excels as industry stalwarts in both online and offline media. Moreover, she champions the creation of an equitable and inclusive workplace, emphasizing gender diversity at all levels and providing equal opportunities for women in leadership positions.

Anita's influence extends beyond her executive role, as she has served as a respected judge and jury member for various new-age media awards. Her chairmanship at industry awards such as EMVIEs, Goafest, Kyoorius Awards, and Media ABBY Awards spans two consecutive years. Notably, she was honored with the title of Agency Head of the Year at the Campaign Agency of the Year 2022 Awards. In 2022, Anita secured the #25 spot on the 'Impact Top 50 Influential Women'. Remarkably, Anita climbed to #15 in the 'Impact Top 50 Influential Women' in 2023.

Anita Kotwani, CEO, Media South Asia, dentsu