Dentsu Aegis Network extends sports marketing proposition with acquisition of Alesport Group in Spain

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Dentsu Aegis Network today announces the acquisition of Alesport Group (“Alesport”), a well-established sports and event marketing and brand activation specialist in Spain. This acquisition will consolidate and extend a diverse portfolio of services within Dentsu Aegis Network Spain as well as further strengthening its global proposition in sports and event marketing.

Founded in 1975 by Jaime Alguersuari, Alesport has a strong reputation in the Spanish market as a leader in the sports and event industry. The agency has managed some of the largest national and international sports events and brand activations, including the Zurich Maratón of Barcelona, Media Maratón of Barcelona eDreams, World Series by Renault / Fórmula V8 3.5, Superprestigio Dirt Track, Series Non Stop Powerade MTB, or Gaes Titan Desert by Garmin and Titan Tropic Cuba by GAES.

Following the acquisition, Jaime Alguersuari, founder and Executive President of Alesport Group, will continue to lead this successful business with support from Alesport’s current management team, including Juan Porcar Garcia, CEO of Alesport, and Carlos Martin Rigol, CFO of Alesport.

André Andrade, CEO of Dentsu Aegis Network Iberia & SSA, said: “We are delighted to welcome Alesport to our network today. Alesport’s strong reputation and extensive experience is the perfect addition to Dentsu Aegis Network, further strengthening our portfolio and talent pool in Spain and importantly, extending Alesport’s reach internationally. I am confident that the expertise of Jaime Alguersuari and his management team will further complement and strengthen our global offering in the important remit of sports and event marketing."

Jaime Alguersuari, founder and Executive President of Alesport Group, said: "In 1975, almost 41 years ago, I decided to devote my life to a dream project – the magazine Solo Moto, and a company now called Alesport Group. It has been a wonderful journey, full of challenges and where hundreds of times the impossible was made possible.”

“I have been fortunate and privileged to have the tenacity, the strength and loyalty of Juan Porcar, and collectively we produced a dream factory which attracted hundreds of talented collaborators. Today, I have the certainty that through incorporating our heritage, emotions and professionalism with Dentsu Aegis Network, the dream factory will continue to strengthen and flourish the way it has for the last four decades,” he added.

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For further information contact:

Minerva Piquero
Head of Communications and PR
Dentsu Aegis Network Iberia
T: +34 91 353 62 00
Kirsten Doddy 
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 7979 537 995

Notes to Editors:

About Dentsu Aegis Network

 Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.

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