To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Human truths in the algorithmic era – 2026 Media Trends
In times of guaranteed uncertainty, brands must focus on what remains stable over time by rooting their strategic thinking in core, invariable human behaviors. Download the 16th annual edition of dentsu’s industry-leading Media Trends report to lead with confidence in the Algorithmic Era.
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Our latest thinking
Growth
Dentsu Creative CMO report 2025
Dentsu Creative’s latest CMO report uncovers the paradox shaping marketing today: in a world powered by AI, human creativity, empathy, and cultural relevance are more vital than ever. Discover appr...
Growth
The Year of Impact – 2025 Media Trends
Discover the key forces shaping the media landscape in 2025. Dentsu’s “The Year of Impact – 2025 Media Trends” explores how AI, storytelling, and quality investments are transforming the way brands...
Growth
EMEA Consumer Navigator Q3 2025
Discover how influencers, creators and AI are shaping purchase behaviour i. From the rising power of subscription, to the role of trust, authenticity and B2B influencer marketing, this report revea...
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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