To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
The Year of Impact – 2025 Media Trends
Discover the key forces shaping the media landscape in 2025. Dentsu’s “The Year of Impact – 2025 Media Trends” explores how AI, storytelling, and quality investments are transforming the way brands connect with audiences. Get practical insights and inspiration to drive real impact in the algorithmic era.
Download the report
Our latest thinking
Growth
Ad Spend Report June 2018
Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Society
Digital Society Index
How well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
Technology
From Novelty to Necessity
How is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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