earned media impressions
users in the first week
As the second season of Westworld came to an end, HBO wanted to give fans a reason to talk about the show, even when it wasn’t on air.
360i created The Maze, a fully immersive Amazon Alexa voice game that allowed fans to navigate Westworld using only their voice.
With 36 voice actors, 11,000 lines of script, 60 player-gernerated paths 32 ways to die and two hours of unique gameplay, The Maze is the most ambitious and immersive voice game created to date.
It was produced with the show’s creators and talent Jeffrey Wright and Angela Sarafyan.
In the first week, over 10,000 fans tried to solve The Maze and the game generated over 500 million earned media impressions thanks to Easter eggs hidden in the game just for press.
The Maze pushes the boundaries for voice device content, bridging the gap between new technology and the oldest form of storytelling.
To play and explore Westworld for yourself, simply say “Alexa, open Westworld.”
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
Posterscope, Carat & Dentsu Creative: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
mcgarrybowen: United Airlines
New technology solves age-old problem.