Group Client Director, Bulgaria & Head of Adriatics
Albena Petrova has over 15 years of experience as a client manager and client partner in dentsu, being part of the team since the launch of the company on the local market. As a skilled strategist and confident communicator, she had gained the trust and appreciation of some of the iconic brands represented in the region, transforming them into long-term client relationships.
Since 2018 Albena has added to her local responsibilities the role of a Head of Adriatic Affiliates of dentsu taking accountability for the strategic development and relationship processes across 7 markets – Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, North Macedonia, Albania and Kosovo.
Since 2021, she has taken on the new role of Group Client Director for Bulgaria.