How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
Güzellik & Bakım Kategori Raporu
Güzellik ve bakım kategorisiyle ilgilenen hedef kitle kaç farklı personadan oluşuyor? Hangi markalarla ilgileniyor? Alışveriş ve e-ticaret alışkanlıkları neler? Kozmetik sektöründeki “yeşil” markalar hangileri ve tüketicilerin bu markalara bakış açısı ne?
Motley teknolojimiz üzerinden gerçek tüketicilerin güzellik kategorisindeki içgörü ve trendlerini keşfedin.Raporu İndir
Rewriting the Trust EquationBrand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
CMO Survey 2018How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
The Future is Voice ActivatedDiscover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
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Discover our latest thinkingLink to Our latest thinking
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