How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
Güzellik & Bakım Kategori Raporu
Güzellik ve bakım kategorisiyle ilgilenen hedef kitle kaç farklı personadan oluşuyor? Hangi markalarla ilgileniyor? Alışveriş ve e-ticaret alışkanlıkları neler? Kozmetik sektöründeki “yeşil” markalar hangileri ve tüketicilerin bu markalara bakış açısı ne?
Motley teknolojimiz üzerinden gerçek tüketicilerin güzellik kategorisindeki içgörü ve trendlerini keşfedin.
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Rewriting the Trust Equation
Brand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
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The Future is Voice Activated
Discover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
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