dentsu

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The integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

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Our work drives impact at the convergence of marketing, technology and consulting.

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Marketing at the Algorithmic Crossroads

Winning in a world where machines shape consumer choices

The rules of CPG marketing have changed. Scale is no longer enough—algorithms now dictate visibility, relevance, and growth. To stay ahead, brands must rethink their approach, from how they win the battle for algorithmic availability to redefining the retail media value exchange.

In this report, Carat unpacks the six key considerations for CPG brands navigating this shift, blending timeless marketing truths with new-age algorithmic strategies.

Discover how the most innovative brands are shaping the future.

📥 Download the report now.

Read the report