To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Dentsu Indonesia: Solving the Attention Conundrum
The digital advertising industry has undergone a significant transformation in the last decade, shifting from traditional advertising channels such as TV, radio, and print media to digital advertising. Digital advertising provides brands with the ability to reach their target audience at scale, driving better ROI and measurable outcomes. However, as the advertising landscape becomes increasingly fragmented, capturing the audience's attention has become more challenging than ever before.
Explore the latest research on attention and its impact on consumer behavior.
Download the ReportOur latest thinking
Industry Insights
From Gen Z to Gen Z. The Pace of Progress: Gen Z Edition
We wanted to dig deeper into how these trends will play out for Gen Z. We partnered with Imagen Insights, a research company specialized in Gen Z qualitative insights, to directly ask Gen Z about o...
Industry Insights
dentsu X Motivations: The Blueprint for Brand Success
Motivations: The Blueprint for Brand Success delves deeper into human behaviour, tailored specifically to five industries. These tailored insights provide practical, real-world examples designed to...
Industry Insights
2024 CXM Imperatives: From Customer Engagement to Empower...
What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?
In Q4 2023, we conducted a global survey of 2,100 consumers to answer these ques...
Industry Insights
Dentsu Creative 2024 Trends Report
Dentsu Creatives' marketing trends report for 2024 acts as a playbook for optimism in the advertising and marketing industry, to help guide the design of the futures we want and need.
Each trend u...
Industry Insights
Retail Evolution CPG – Southeast Asia
Southeast Asia’s impressive growth is sustained by young demographics, increasing spending power and digitally savvy consumers.
As incomes rise, new opportunities for growth in the CPG (Consumer Pa...
Industry Insights
Future of Entertainment
In a world on the brink of an entertainment revolution, 'The Future of Entertainment' takes you on an illuminating journey beyond 2030. Get ready to witness the breathtaking transformation of enter...
Industry Insights
The Pace of Progress | dentsu 2024 Media Trends
Over the last 14 years, dentsu’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | dentsu 2024 Media Trends' report, w...
Industry Insights
Global Ad Spend Forecasts 2024
From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.
Industry Insights
Finance DNA Asia Pacific
Today, we are continuing to live in an uncertain world. In the last few years, we've faced global political uncertainty, we've dealt with the disruption of a pandemic, and we are now coping with pr...
Industry Insights
Dentsu Creative's CMO Report 2023
In this report, we explore what CMOs are excited about, apprehensive about, investing in, and holding back on as they navigate 2023 and look ahead to 2030 and beyond.
Our report helps you understan...
Industry Insights
Global Ad Spend Forecasts May 2023
In this midyear follow-up to the December 2022 edition of the dentsu Global Ad Spend Forecasts, we share the most significant trends that have materialised from the data collected by our investment...
Industry Insights
Dentsu Indonesia: Solving the Attention Conundrum
The digital advertising industry has undergone a significant transformation in the last decade, shifting from traditional advertising channels such as TV, radio, and print media to digital advertis...
Industry Insights
Marketing a Better Future: a Special Report by Dentsu and...
A first-of-its-kind study in Asia Pacific, Marketing a Better Future focuses on marketers’ role in sustainability and examines the region’s corporate sustainability landscape. Brands and marketers ...
Industry Insights
The Data Consciousness Project 2022 by dentsu APAC
With the rise of web 3.0 and the metaverse, we are now entering a new era of data sensitivity. It is time to sharply focus on data intelligence, to create a fair balance between brand and consumer....
Industry Insights
Trends Report 2023 A Tale of Two Cities by dentsu Creative
2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have...
Industry Insights
Now to Next: Inventing the Never Before
To wrap a year of learnings and shine a light onto the year to come, dentsu experts share their insights and ambitions on topics that will shape our industry and the wider world in 2023. From custo...
Industry Insights
Ad Spend Report January 2023
Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 ma...
Industry Insights
For the Game
For brands, gaming is a massive opportunity that can no longer be ignored. As the definition of gamers moves away from stereotypes and gaming goes mainstream, brands must genuinely understand their...
Industry Insights
2023 Media Trends
Even in a slowing economy, consumer behaviours in media evolve at pace. Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms a...