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For brands, gaming is a massive opportunity that can no longer be ignored. As the definition of gamers moves away from stereotypes and gaming goes mainstream, brands must genuinely understand their audiences’ gaming habits if they are to thrive in and beyond the gaming arena. ​

 In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS) with gaming data from GWI across 21 markets. This fusion provides invaluable information on the gaming culture and how brands can develop a presence that truly resonates with gaming communities. ​

 Whether your brand is at the beginning of its gaming journey, has already met some success, or is now well versed and wants to go above and beyond, the actionable insights, inspiring examples, and practical recommendations in this report will help you thrive in the gaming space.