Retailers and brands with access to a rich expanse of consumer data can address not just any shoppers, but the right ones. Equipped with Merkury, dentsu’s first-party, cookieless identity resolution platform, dentsu knows shoppers better than anyone else. Dentsu’s first-party insight not only enhances targeting and personalization, but also builds enduring customer relationships over time. Merkury helps retailers and brands achieve 40%+ lift in media efficiency and 35%+ improvement in KPIs from personalization strategies.