To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Marketing at the Algorithmic Crossroads
Winning in a world where machines shape consumer choices
The rules of CPG marketing have changed. Scale is no longer enough—algorithms now dictate visibility, relevance, and growth. To stay ahead, brands must rethink their approach, from how they win the battle for algorithmic availability to redefining the retail media value exchange.
In this report, Carat unpacks the six key considerations for CPG brands navigating this shift, blending timeless marketing truths with new-age algorithmic strategies.
Discover how the most innovative brands are shaping the future.
📥 Download the report now.
Read the report nowOur latest thinking
Subscribe
Sign up to the latest news and updates from Dentsu Aegis Network
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.