Merkle logo




Conversion rate


Reduction in CPA


The primary challenge was to maximize the campaign's visibility and conversion rates amidst the bustling holiday season. The campaign needed to overcome technical hurdles related to tracking infrastructure and needed to identify the most effective targeting strategies to reach potential customers.


ALL-Accor Live Limitless and TikTok engaged in a close collaboration to prepare the groundwork for the campaign. This involved resolving issues with the pixel and event tracking with the help of TikTok's MPO team to ensure a robust infrastructure for the campaign. Moreover, the team employed innovative targeting techniques by combining TikTok's powerful algorithm with ALL's valuable first-party data. This strategy was designed to tap into a rich vein of potential customers and drive higher conversion rates.


The campaign was a resounding success, achieving an exceptional return on ad spend (ROAS) of 47X. The strategic use of TikTok's platform and the synergy between TikTok's reach and ALL's data led to a campaign that not only met but exceeded performance expectations.


Merkle is a global data-driven performance marketing agency that specializes in the delivery of unique, personalized digital customer experiences. Its strengths in performance media, customer experience, customer relationship management, loyalty and enterprise marketing technology drive improved people-based marketing results and competitive advantage. 

Find out more