iProspect has been selected as the digital media agency of record for Seddiqi Holding, the Middle East’s leading retailer for luxury timepieces and jewellery.

Following a competitive pitch, the appointment marks a new strategic partnership spanning the UAE, Saudi Arabia, and Kuwait, with iProspect tasked with leading digital strategy, media planning, and performance activation across the Group portfolio.

This includes world-renowned luxury and premium brands, as well as Dubai Watch Week, the global platform dedicated to bridging communities, fostering meaningful opportunities for networking and creative exchange.

“Luxury is about emotional precision – and Seddiqi Holding understands this better than anyone,” said Maya Tayara, Managing Director, iProspect MENA. “We’re proud to partner with such an iconic brand and excited to shape a performance strategy that respects its legacy while unlocking new digital frontiers.”

The mandate reflects Seddiqi Holding’s ambition to elevate its digital offering and meet the rising expectations of the regions and clients’ mobile-first, experience-driven luxury consumer.

The first campaigns are set to launch this month, with a focus on deepening customer relevance and driving measurable outcomes across premium digital environments.

The win strengthens iProspect’s growing presence in the region’s luxury and prestige sectors. The agency aims to continue delivering modern media solutions for brands at the intersection of culture, craft and commerce.

About iProspect 

iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands, including Cox, LG, Hilton, Levi’s, and Budweiser. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

About Seddiqi Holding 

Established in 2007, Seddiqi Holding was established to drive the business’s overarching goal of customer centricity and operational excellence. United by the group’s vision to transform time into cherished moments, Seddiqi Holding operates a diverse range of businesses, including Ahmed Seddiqi & Sons, Swiss Watch Services, Mizze,n and Seddiqi & Sons Investment,s which includes Seddiqi Properties, a real estate management entity. Ahmed Seddiqi & Sons is the largest business unit within the group, with over 100 luxury watch and jewellery brands across over 50 locations.