John Brown Media UAE appoints Seif Kandil as Business Director

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John Brown Media, the content marketing agency, has appointed Seif Kandil as Business Director as Claire England, previously Managing Director, departs. Kandil will be responsible for leveraging John Brown Media’s rich depth of experience in creating and publishing to transform the agency’s creative, content and production capabilities and creating a highly differentiated and innovative integrated content offering for clients. He will report to Ziad Ghorayeb, Regional Managing Director, Isobar and John Brown Media MENA.

Kandil has over twelve years of diverse creative advertising experience, working with leading brands such as Aujan Coca Cola, noon, Warner Brother’s World, Infiniti and Mobily, most recently as Business Director at Mullenlowe MENA and with Strategies BBDO and DDB prior to that.

John Brown, part of Dentsu Aegis Network, opened its office in Dubai in March 2013 and has since grown to a 15 strong team focusing on delivering omni-channel content strategies that combine the science of business, consumer and marketing objectives with the art of editorial intelligence. The agency counts Emirates, Home Centre, Kibsons and Choithrams amongst its client portfolio.

Ziad Ghorayeb, Regional Managing Director, Isobar and John Brown Media MENA, said: "We are delighted that Seif has joined the team. He has exceptional leadership and critical thinking skills combined with creative content and production experience making him the perfect person to lead John Brown into the next phase of their expansion and transformation journey in the region. With an increasingly complex and evolving marketing landscape brands are constantly challenged in their quest to stand out and are now using content to drive revenue, deliver digital transformation and personalise the customer experience. We believe the future of content marketing lies in integration and I have every faith that under Seif’s leadership John Brown will continue to excel at creating and harnessing data-driven content experiences that can deliver real returns for clients.”

Seif Kandil, Business Director, John Brown Media UAE, said: “I’m thrilled to be joining John Brown Media at a time when the very definition of content is changing so quickly. There’s a whole new universe of brands who are realising the importance of creating rewarding conversations with their customers, who themselves are increasingly demanding more meaningful and logical content. John Brown is a specialised and trusted company in delivering just that and I am looking forward to working with the team to transform our capabilities and grow our footprint as a business.”