Since 2020, Dentsu MENA Lab has spearheaded the advent of technology-driven experiences in the region, with numerous solutions developed for a diverse roster of clients – from FinTech to FMCGs.
While actively exploring the boundaries of GAI, VR, IoT, and Physical Computing, Dentsu MENA Lab’s main commercial success lies in developing innovative AR experiences.
A key component in driving campaign memorability, AR’s measurable efficacy in connecting with audiences resulted in groundbreaking metrics that further cemented the market’s enthusiasm for novel forms of co-created content.
Combined, they resulted in over 100M impressions, 18.8M opens, 3.723M captures, 310K shares, and 545K saves.
These encouraging figures have been positive signs on our journey to disrupting the region’s relatively uniform communication strategy with alternative mediums – distinguishing brands from competitors and fostering a more receptive, creative digital community.