What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? 

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective. 

Our findings are the basis for the first report in our 2024 CX Imperatives series. In this consumer-focused installment, you’ll learn:

• How consumers view brands’ use of customer data, AI in marketing, and more
• Customer expectations and preferences for digital versus in-person engagements with brands
• Actionable imperatives for CX professionals for 2024