Content, data, and commerce: Making the most of every shoppable moment. Commerce has become so omnipresent on screens and in apps that people are no longer going shopping as a conscious activity but are always shopping – surrounded by moments where they can spontaneously move from inspiration to transaction. This panel will dive into how to create a unified customer experience across platforms, leveraging data to win at personalisation and the post-purchase experience, and the rise of AR, VR, and AI on activating at scale.