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engagement rate across all channels 


members from unknown to known 


To help Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.


Through consultancy support and social media executions we elevated their brand and its initiatives, Daman Speed Academy and ActiveLife, to become one of the most recognisable brands in their industry.

With a proper combination of strategies: creative content, paid social advertising, influencers, community management,social media marketing and customer service, we put Daman Health at the forefront of their industry


Launched their social care unit after a 6-month consultancy project, reducing their TATs from 15 days to 2 days.

We brought their 3 million members from the unknown to the known through digital tactics and achieved a 25% engagement rate across all channels, helping to raise awareness in Dubai.


Merkle is a global data-driven performance marketing agency that specializes in the delivery of unique, personalized digital customer experiences. Its strengths in performance media, customer experience, customer relationship management, loyalty and enterprise marketing technology drive improved people-based marketing results and competitive advantage. 

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