

0
engagement rate across all channels
0
members from unknown to known
Challenge
To help Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.
Solution
Through consultancy support and social media executions we elevated their brand and its initiatives, Daman Speed Academy and ActiveLife, to become one of the most recognisable brands in their industry.
With a proper combination of strategies: creative content, paid social advertising, influencers, community management,social media marketing and customer service, we put Daman Health at the forefront of their industry
Results
Launched their social care unit after a 6-month consultancy project, reducing their TATs from 15 days to 2 days.
We brought their 3 million members from the unknown to the known through digital tactics and achieved a 25% engagement rate across all channels, helping to raise awareness in Dubai.
Vizeum: Puma
Puma persuades the reluctant ‘sofa surfers’ generation to rise to the fitness challenge with #ThePact
Vizeum: Nayomi
This campaign succeeded in presenting the brand in an engaging and relevant way to immerse consumers in the Nayomi story, connecting with all Saudi and UAE women to reveal ‘the princess within’!...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Carat: General Motors
We launched a new car with no branding, no badge and no name creating record breaking results of Chevrolet
iProspect: AccorHotels
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalize on the increased travel intent.
Merkle: Tajawal
With over 15,000 destinations offered there is a huge number of routes available via tajawal - Merkle had to come up with an innovative way to make sure tajawal was appearing in all relevant sea...
Merkle: Pioneer
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales. W...
#AskForItByName: Pioneer
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales.
Merkle: Daman
Merkle was tasked to support Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
Vizeum: Puma
Puma persuades the reluctant ‘sofa surfers’ generation to rise to the fitness challenge with #ThePact
iProspect: AccorHotels
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalised on the increased travel intent.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.