Nayomi, a leading online lingerie brand in the Middle East, approached our SEO services with the goal of enhancing its online visibility on search engine result pages (SERPs), increasing website traffic, and ultimately boosting sales to their e-commerce platform. Facing intense competition in the lingerie market, Nayomi sought a comprehensive SEO strategy to secure a stronger online presence and stand out among its competitors.
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Increase in Impressions
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Increase in Clicks
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Share of Voice
Challenge
- Online Visibility: Their website's organic visibility was limited, leading to lower impressions and clicks compared to potential market reach.
- Fierce Market Competition: The lingerie industry is highly competitive, making it challenging for Nayomi to rank prominently in search engine results.
- Multilingual Target Audience: Nayomi caters to a diverse audience with customers who speak both Arabic and English, requiring a tailored approach for each linguistic segment.
Solution
- Keyword Optimization: Conducted thorough keyword research in both Arabic and English to identify high-potential search terms relevant to Nayomi's products. Implemented strategic keyword placement in meta tags, product descriptions, and content to enhance relevance and visibility.
- Technical SEO Audit: Conducted a comprehensive technical SEO audit to identify and rectify any website issues that may hinder performance. Optimized website structure, navigation, and loading speed for an improved user experience.
- Metadata Enhancement: Developed high-quality, engaging, and keyword-rich content metadata.
- Multilingual SEO Approach: Implemented a tailored SEO strategy for both Arabic and English keywords to effectively reach and resonate with Nayomi's diverse audience.
Result
- Impressions: Achieved a staggering 302% increase in impressions, significantly expanding Nayomi's online visibility.
- Clicks: Recorded a remarkable 225% increase in clicks, indicating a substantial rise in organic traffic to the website.
- Average Position: Attained a 20% increase in average position, ensuring Nayomi's products appeared higher in search results.
- Share Of Voice: Arabic Keywords: Grew Nayomi's Share Of Voice by 13%, capturing a larger segment of the Arabic-speaking audience.
English Keywords: Achieved an 8% increase in Share Of Voice, solidifying Nayomi's presence among English-speaking users.
Remarkable results! The SEO expertise demonstrated by iProspect has catapulted Nayomi to new heights. A big shoutout to the entire team for their exceptional efforts and unparalleled commitment. Our increased online visibility and organic traffic are a testament to their exceptional work, solidifying our presence in the region.Olivia Rodrigues Digital Marketing Manager
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