Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Sustainability
    • Our leadership
  • Our work
  • Solutions
    • dentsu Shop
    • Identity Solutions
    • Total Search
    • dentsu Gaming
  • Our thinking
  • Events
  • News Releases
  • Join dentsu
    • Careers
    • Life at dentsu
    • Employability hub
  • Contact us

Download Report

Small Screens, Big Returns Report

Snapchat in partnership with dentsu and Kantar conducted research to better understand drivers of viewing behaviors across screens; and how it varies by generations and markets​

Key questions…​​

  • What’s the impact of the context and environment in which a video ad is seen?​​
  • Does screen size (i.e. Small vs Big) matter to drive brand impact and attention?​​
  • What’s the power of a second screening on these same metrics?​
  • Why do Snapchatters watch video?​
  • How do video consumption habits vary by generation, in particular Gen Z?​​

​

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy notices
  • Cookies
  • Global privacy principles
  • Terms and conditions
  • Accessibility
  • Responsible Disclosure

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.