What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?
In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.
Our findings are the basis for the first report in our 2024 CX Imperatives series. In this consumer-focused installment, you’ll learn:
- How consumers view brands’ use of customer data, AI in marketing, and more
- Customer expectations and preferences for digital versus in-person engagements with brands
- Actionable imperatives for CX professionals for 2024
