Andreas has over 20 years of experience in customer experience transformation, marketing, technology, and strategy across the MENA and APAC regions. With over ten years working for reputable digital consulting firms such as PWC and EY, Andreas has a solid background in guiding organizations through their transformation journeys, and most recently served as Partner and Global Head of Innovation, Growth, and Digital at Synpulse. Andreas has also held senior executive positions in major financial institutions in the MENA region, overseeing digital and marketing divisions. He has a track record of building high-performing and customer-focused teams, and strong experience in leading complex transformational delivery programs.
Andreas is the at the forefront of delivering Merkle's diverse capabilities and services, which encompass media, analytics, data, identity, CX, and technology. His focus is on supporting brands in their customer experience transformation and assisting them in navigating the complex data and technology decisions that support success locally, regionally and globally.