Tarek has been at the centre of innovation in media, content, and digital media in the Middle East and North Africa (MENA) for almost two decades. He built Starcom Mediavest Group into an early leader in the space, launched innovative new business models such as the content agency LiquidThread and landed Cannes Lions and numerous other awards.
Throughout his career he has amassed a wealth of industry experience, working with a number of blue-chip advertisers including GSK, GM, Mars, Mondelez, P&G, Samsung and Visa. Today, Tarek is committed to supporting advertisers with their businesses in the region by building a next generation agency; an agency focused on the convergence of creative, media, data, and commerce and which enables the design of unique experiences for consumers.
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