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Prior to COVID-19, dentsu began charting the long-term consumer trends that would shape the next decade for our industry. That analysis was quickly challenged. As brands respond, recover and pivot, we’ve updated our analysis to provide a roadmap to 2030.

The report delves into interviews with world-renowned futurists, academics, authors and experts. Drawing on multiple proprietary consumer surveys and extensive secondary research and case study analysis, dentsu presents a comprehensive view of the future consumer, and how brands can effectively engage and deliver value.