dentsu

Marketing that moves business.

We’re dentsu B2B.

As a strategic growth partner, we turn challenges into high-impact solutions that accelerate results, leveraging deep expertise and specialist marketing capabilities.

Today’s B2B buyers expect brand engagement built on relevance and value. We combine insights, strategy, creative and media to deliver connected experiences across the full buying journey. The result: faster decisions, stronger engagement, and growth that moves business forward.

Winning in B2B is tough.

The gap between top-performing brands and the rest has grown 54%. Buyers today have higher expectations, more options, and shorter attention spans, making every interaction critical. If marketing and sales aren’t aligned, if messaging isn’t relevant, or if experiences aren’t connected, brands risk losing buyers before they engage.

dentsu B2B helps organisations capture attention by delivering relevant, insight-led content that cuts through the noise. We build trust by creating meaningful experiences aligned with buyer priorities at every touchpoint. And we drive impact by linking strategy and activation to guide customers through their buying journey, delivering measurable business outcomes.

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Thought-Leadership

Superpowers: the largest and longest running B2B study ever in APAC

With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets, the Superpowers Index is the largest global study of B2B buying behaviour.

Now in its fifth consecutive year, the report gives unique, actionable insights into:

What makes the difference between winning and losing,
How to improve buyer experiences and,
The commercial impact these have

In the emerging age of the AI-powered buyer, there are three major trends for B2B brands looking for that strategic edge:

Getting Back to Business
The Changing Face of Brand
Ease Is the New Edge

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Our B2B Services

Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media.

Strategy and Insights

From competitive analysis to experience mapping, our strategy and insights capability ensures every marketing initiative is grounded in understanding.

By aligning business goals with customer needs, we define clear strategies that guide creative, media, and activation, driving results at every stage of the buyer journey.

AI Strategy
Audience Profiling
Brand Tracking
Journey Mapping
Sales Transformation

Media and Channel Activation

We help B2B brands reach the right audiences with precision and purpose. By defining the optimal mix of channels, messaging, and timing, we focus on tactical activation, ensuring campaigns engage buyers, influence decisions, and deliver business results.

Our approach combines insight, targeting, and continuous optimisations, to create connected experiences to turn prospect into customers.

Media Strategy
ABM and ABX
Influencer Marketing
Paid Media
B2B PR

Creative and Content

Grow your business with compelling content that resonates with decision-makers. By combining strategic messaging with engaging formats, we create assets that inform and influence buyers across the funnel, joining the dots between marketing and sales outcomes.

Brand Strategy
Content Strategy
Content Creation
Sales Toolkits

Analytics and Measurement

We turn data into decisions. By capturing and interpreting performance across the full marketing and sales ecosystem, we provide the information that businesses need to improve campaigns, optimise processes, and demonstrate measurable value.

CSAT Tracking
Dashboard Development
Performance Analytics
Sales and Pipeline Analytics

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Employees in APAC

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Employees globally

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B2B Marketing Agency of the Year

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Largest B2B agency globally

Dentsu B2B named #1 Global B2B Marketing Agency

We’re proud to share that dentsu B2B has been ranked the #1 B2B Marketing Agency in the world by B2B Marketing’s latest global agency benchmarking report.

This milestone reflects the dedication of our teams worldwide. From strategy and media, to creative and customer experiences, we’ve helped clients achieve transformative growth through connected solutions that meet the evolving demands of modern B2B buyers.

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