To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Dentsu Interactive Dashboard | The New Normal: Life post-pandemic in Australia
As we look towards recovery, understanding how Australians are thinking and feeling is important. This weekly tracking study surveys 400 people each week, giving you valuable insights into the changing consumer landscape and a view on how people are emerging from COVID-19.View the dashboard here
Our latest thinking
The Cookieless World - A Guide for the New Era of Digital...As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world.
iProspect | Where has spontaneity shifted to in a world c...In this report, we look how since COVID Australians want to be secure and stable. But a regulated world suffocates spontaneity of choice, activity and purchasing.
Data Consciousness ProjectThe DCP is an annual study examining the relationship between Australians and the data they produce. The study draws on insights from the global dentsu 2020 Digital Society index (DSI), a survey of...
Executive Summary | Dentsu 2030 Consumer VisionAgainst a backdrop of disruption and uncertainty, this Executive Summary of our dentsu 2030 Consumer Vision report is essential reading for anyone wanting to understand and build empathy with the c...
Carat | Gen Z in viewCarat Australia’s latest report, Gen Z in View, takes a deep dive into this complex generation to better understand them on a human level and how marketers can reach them with impact.
Merkle 2021 Customer ImperativesAs data and technology advancements emerge at an ever-increasing pace - and consumer expectations follow suit - it's no longer all about the CMO. The 2021 Merkle Customer Imperatives are a guide fo...
Discover all of our data, intelligence and research reports, designed to help you navigate the changing consumer landscape and prepare your brand for sustainable growth.Link to All Reports