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That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Dentsu 2030 Consumer Vision
The dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.Visit the microsite here
Our latest thinking
iProspect | Where has spontaneity shifted to in a world c...In this report, we look how since COVID Australians want to be secure and stable. But a regulated world suffocates spontaneity of choice, activity and purchasing.
Data Consciousness ProjectThe DCP is an annual study examining the relationship between Australians and the data they produce. The study draws on insights from the global dentsu 2020 Digital Society index (DSI), a survey of...
Executive Summary | Dentsu 2030 Consumer VisionAgainst a backdrop of disruption and uncertainty, this Executive Summary of our dentsu 2030 Consumer Vision report is essential reading for anyone wanting to understand and build empathy with the c...
Carat | Gen Z in viewCarat Australia’s latest report, Gen Z in View, takes a deep dive into this complex generation to better understand them on a human level and how marketers can reach them with impact.
Merkle 2021 Customer ImperativesAs data and technology advancements emerge at an ever-increasing pace - and consumer expectations follow suit - it's no longer all about the CMO. The 2021 Merkle Customer Imperatives are a guide fo...
dentsu Ad Spend January 2021Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
Discover all of our data, intelligence and research reports, designed to help you navigate the changing consumer landscape and prepare your brand for sustainable growth.Link to All Reports