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The Future of Entertainment - from dentsu Intelligence

This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Entertainment.
We are on a transformative journey. As people were confined to their homes due to the global pandemic, they turned to entertainment as a way to connect. Simultaneously, data is quickly becoming the currency for the entertainment industry and serves as fuel to the new technologies set to revolutionise how we live.
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The Future of Food - from dentsu Intelligence
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Food. Food is the thread in o...The Rise of Sustainable Media
A global study into green consumer behaviours and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.Consumer Motivation vs The Big Squeeze
A look into how this might affect spending on brands, products and services in 2022 and what that means for paid & organic media.Global Ad Spend Forecasts January 2022
dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion. 2022 builds on...Shopper DNA
As the world adapts to life in the new normal, it is time to go back to the future. In the dentsu Consumer Vision 2030, we recognised four overarching themes that will influence consumer behaviour ...Media Trends 2022
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper. Necessity i...All Reports
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