To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.View the report here
Our latest thinking
Carat Trends Report 2021The 2021 Carat Trends Report focusses on Societal, Tech and Media trends. To look ahead to 2021, Carat took stock of 2020, looked for patterns amidst all the rapid change and disruptions, and uncov...
2020 | A Year In Review2020 was a roller coaster of activity, presenting new challenges, emotions and fears for Australians. This latest report from dentsu Intelligence analyses data from our 2020 Discus Weekly Tracker t...
iProspect | 5 things affecting Australians in 2021In this report, we look at the five top trends affecting Australians and the impact on their behaviours, and what brands can do to change, evolve and respond.
2020 CMO Study | Australian InsightsDentsu’s 2020 CMO Study drew on insights from 1,361 CMOs from across 12 markets, including Australia. Here you’ll find a snapshot of some of the Australian-specific insights.
CMO Survey 2020 | Into the UnknownWhat leading strategies are Frontier CMOs pursuing to guide their brands towards recovery and growth? Discover more in the latest edition of our annual CMO survey, the largest of its kind.
Our thinking: The future of the homeThe iProspect ‘Covid Context Series’ provides actionable insights into key categories and consumers that will affect marketing and advertising spend. In this second report, we discuss the hermit cu...
Discover our latest data, intelligence and guidance, we're here to help you navigate through COVID-19 and prepare for the other side.Link to Intelligence Reports
How can brands build a digital society that works for everyone?Link to Society
How can brands master the growth dynamics of the digital economy?Link to Growth
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
How can brands use emerging technology to deliver better marketing outcomes?Link to Technology