To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Dentsu 2030 Consumer Vision

The dentsu consumer vision is out now. Find out why we’re entering the Age of Inclusive Intelligence and what brands must do to adapt to a decade of disruption.
Visit the microsite hereOur latest thinking
Executive Summary | Dentsu 2030 Consumer Vision
Against a backdrop of disruption and uncertainty, this Executive Summary of our dentsu 2030 Consumer Vision report is essential reading for anyone wanting to understand and build empathy with the c...Carat | Gen Z in view
Carat Australia’s latest report, Gen Z in View, takes a deep dive into this complex generation to better understand them on a human level and how marketers can reach them with impact.dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.Carat Trends Report 2021
The 2021 Carat Trends Report focusses on Societal, Tech and Media trends. To look ahead to 2021, Carat took stock of 2020, looked for patterns amidst all the rapid change and disruptions, and uncov...
COVID-19
2020 | A Year In Review
2020 was a roller coaster of activity, presenting new challenges, emotions and fears for Australians. This latest report from dentsu Intelligence analyses data from our 2020 Discus Weekly Tracker t...2020 CMO Study | Australian Insights
Dentsu’s 2020 CMO Study drew on insights from 1,361 CMOs from across 12 markets, including Australia. Here you’ll find a snapshot of some of the Australian-specific insights.All Reports
Discover all of our data, intelligence and research reports, designed to help you navigate the changing consumer landscape and prepare your brand for sustainable growth.
Link to All Reports