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Merkle Customer Imperatives

As data and technology advancements emerge at an ever-increasing pace - and consumer expectations follow suit - it's no longer all about the CMO. The 2021 Merkle Customer Imperatives are a guide for creating competitive differentiation through marketing strategies. This year, they have expanded and are a guide for the entire C-suite whom are on the hook for owning and maximising the total customer experience.

Merkle Customer Imperatives

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