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2019 promises to provide a dynamic and volatile environment for brands in the UK. Technology change, political division and social change will combine to create a demanding landscape to navigate. 

One simple truth remains though. The closer brands get to their customers and people throughout the country as a whole, the more likely they are to thrive. The more ‘people-based’ your decision making, the higher the chances of success. 

Here are five major trends that will shape a successful 2019 for brands.